International exhibition of the beauty industry, cosmetology, and the perfume and cosmetics sector in Kazakhstan

International exhibition of the beauty industry, cosmetology, and the perfume and cosmetics sector

  • October 28–29, 2026
  • Kazakhstan, Astana, EXPO IEC
ENEN
RURU
ENEN
  • Exhibition
  • For exhibitors
  • Advantages of participation

Benefits of participation

Benefits of participating in beauty industry exhibitions in Kazakhstan:

01

Direct contact with the target audience

  • Live product demonstrations increase trust in the brand.
  • An opportunity to meet industry professionals, potential clients, and partners in person.

02

Brand promotion and increased recognition

  • Exhibiting at the show allows you to present your company and products to the market.
  • Building the image of a professional and modern industry player.

03

Market and competitor analysis

  • Monitoring new products, trends, and competitor strategies.
  • Monitoring new products, trends, and competitor strategies.

04

Building business connections and partnerships

  • Expanding a B2B network for long-term business relationships.
  • Opportunities to sign contracts and cooperate with distributors, manufacturers, and salons.

05

Product launches and testing

  • Showcasing new products and services at the exhibition.
  • Receiving real-time feedback from professionals and customers.

06

Participation in educational programs and seminars

  • Access to up-to-date information on industry trends, technologies, and innovations.
  • Improving the qualifications of company staff.

07

Sales growth and expansion of distribution channels

  • Direct on-site orders and the creation of long-term contracts.
  • Opportunities to enter new regions and market segments.

Partners of the exhibition

Business programme

List of exhibitors

Location and time

Book a stand

Right now

5 reasons to participate in the exhibition

Increase sales volumes
Expand sales geography
Find
suppliers
Establish new business contacts and maintain existing ones
Learn about new products on the market and global trends

Special attention should be paid to the advertising focus, which serves as an organic extension of the exhibition throughout the year. As a rule, the advertising format includes the following channels:

  • Targeted advertising on popular social media platforms;
  • Content published on an ongoing basis in leading industry media, as well as on national forums and portals;
  • Direct mail campaigns to company databases, including international companies;
  • SMS campaigns to industry professionals and targeted outbound calls;
  • Traditional outdoor advertising, as well as promotion through television, radio, and many other marketing channels.
United Beauty Show Kazakhstan

Do you want to scale your business in Central Asia?

United Beauty Show Kazakhstan in Astana is the perfect opportunity for your company to showcase products and innovations at an international level. Don’t miss the chance to make a strong statement and become part of the key event in the beauty, cosmetology, and perfumery industry.